Change is not easy, least of all organizational change. Change initiatives can fail and many such failures overwhelm the organization. It may seem obvious that corporate leaders are the true champions of change. But the answer is “Not always, not even most of the time.” How can you improve the success rate?
Find and nurture the change champions within your organization.
Understanding Change
Take a look around. Everybody talks about change. The fast accelerating forces of change impacts us in great deal. These forces of change puzzle most people – many try to ignore them, while only a few try to understand them. Of these few, only a tiny portion really understand and appreciate “change” as an opportunity for betterment. The problem is that such people are not necessarily in any position of authority to act on organizational change initiatives. A vast majority of people in authority are usually frightened of changes and use all their prudence to hide these under the carpet. They may even behave as if they are in complete control. Unfortunately, this kind of behavior is not going to solve anything. The big question is “How to change”, not “Whether to change or not to change”.
Why Does Change Fail?
Many organizations choose to face up to the fact that change is needed. They decide to take up the challenges of change and get on with it. But, soon, something goes wrong. Why? There are many reasons, but here are a few:
- Senior managers lack commitment to the change initiatives. They understand that they have to change, but can’t commit to it.
- Politics hinder the change initiative. Power-plays are rampant among managers.
- Lack of communication about change. Top executives do not let their people know what is going on.
- Not enough people who buy into the change. People are skeptical and don’t trust the management.
- Not enough real change agents. Since there is no buy-in, there are no believers or owners of change.
What Can You Do to Achieve Successful Organizational Change?
1. Don’t Take Half Measures:
Any attempt at change requires full dedication. Half-hearted measures will cause more damage than good. Half measures are dangerous for an organization’s health. Half measures serve to increase employee cynicism and mistrust toward management. The cynics will lower the company’s morale. Employees know that the bosses are simply not serious and genuine enough to see this through. Management is at great risk of losing credibility when half measures are the norm. You’ve got to be convinced yourself that “Change is a Great Thing.” Have a clear vision and strategy to the change efforts. If you yourself are not committed, how do you expect your employees to believe in it?
2. Avoid Playing Politics
This is definitely not the time to play politics. Remember, many of the problems you are trying to eliminate are a result of the politics people have been playing for decades. Be open and up-front. No change can take solid root unless the people being affected by the change are involved. Ask them for their feelings about change. Let them get involved from the initial stage. Successful change initiatives require the commitment from everyone, not just management. Excessive politics weakens organizations. It places unsuitable and incompetent people in positions of power. These persons play more politics, since they are not good enough to do their jobs. Don’t let them be the hindrance to opportunity for improvement.
3. Don’t Hide the Facts, Communicate to Everyone
Traditionally, management across the company has the tendency to control information. Somehow, people put on managerial positions have been made to believe that it is their privilege to receive information, and only dish out what they believe is required by others. This is huge arrogance. Restricting information from your people will not help. When you want the change efforts to be successful, don’t surprise them. Tell them what’s going on as soon as possible. Tell them the vision and strategy of the change efforts. Present them with the plan (divided into incremental changes) so that people can experience the short term wins.
4. Ask Everyone to Help
Change initiatives take a lot of doing. No one person can do it all by him/herself. No single person has all the answers. You have to realize that it is not possible to implement organization-wide change single-handedly. You need to get buy-in from almost everyone. The people who are going to be affected by the change must be involved. This fact is repeatedly overlooked that it’s no wonder that change initiatives fail so often. Remember, the people involved are the ones who will have to carry out the change. If you don’t solicit their help and cooperation, the initiative is doomed from the day you thought about it. Get feedback from the people; let them suggest ideas. They may come up with great ones. Let their creativity thrive. Design and provide “new ways for people to engage each other”. Let them have discussions in which they get engaged at emotional level with the initiative. “Elements of innovative engagement” will certainly build accountability as well.
5. Tell People What’s in it For Them
You need a lot of people to act as change agents, so you need to tell them what they can receive as benefits as a result of the changes being contemplated. These could be many things – monetary and non-monetary. While the monetary are easy to spell out, here are some non-monetary ones worth communicating: greater self-esteem, greater wisdom, better market-value, and the like. If people know what’s in it for them, their involvement and enthusiasm is bound to be a lot higher.
Are You Ready to Embrace Change?
Change agents are those ordinary people in the company who make the real things happen. They get the job done. These people have somehow figured out how things work. You need to put people who feel comfortable in the change process. They know that change equals to making things better. They think change is an improvement. They are not afraid of taking risks. They are confident of their abilities and thus less scared to take risks. These people will instill positive attitudes and create an organization whose “culture” is to constantly embrace “change” as an opportunity for improvement. You as a leader must be the effective change agent to champion change. Start with incremental changes so that people can embrace it with ease. Successful organizations always maintain people who act as change agents and know that change champions are a highly respected kind. Take an inventory of your own people and figure out who your change champions are. It may be a good moment to find out about yourself as well. Are you willing to change? Won’t you learn a lot about your organization’s ability to incorporate change? Are you ready to instill “Change Culture – change is a good thing, it is an opportunity to improve” into your organization? Wouldn’t that be the most valuable knowledge before embarking on any change program?